Instrument

Startups & equity crowdfunding

High risk

What it is

Buying a small stake in a young, private company — either as an angel investor writing a larger check, or through a regulated equity-crowdfunding platform that lets many people back a company with small amounts each. Money is locked away for years with no way to sell early.

How to buy it

Regulated equity-crowdfunding platforms now operate under securities-regulator supervision in Brazil, Mexico, Colombia and Chile, letting ordinary investors participate with relatively small tickets. For a full treatment of the routes, from crowdfunding tickets to angel checks, invertirstartups.com covers that world in depth.

Pros

  • Access to potentially large returns if a company succeeds
  • Crowdfunding tickets can be small, unlike traditional angel checks
  • Genuinely diversifiable if spread across many small bets over time

Cons

  • Most startups fail — a total loss on any single position is a realistic outcome
  • No liquidity: money is locked for years with no public market to sell into
  • Hard to evaluate without real diligence — this is not a place to follow tips

A worked example

A common pattern among experienced early-stage investors is spreading a fixed, affordable budget across many small positions rather than one large bet — because the return profile is lottery-shaped: a few big winners are expected to make up for many total losses, and nobody can reliably pick the winner in advance.

Frequently asked questions

Is equity crowdfunding the same as buying stock in a public company?
No. You are buying a stake in a private, usually early-stage company with no public market, no daily price and no guarantee of ever being able to sell — fundamentally less liquid and less transparent than a listed stock.
How much should a beginner allocate to startups?
This sits at the highest-risk end of the menu, so the same 5–10%-of-portfolio ceiling for high-risk assets applies, spread across several small positions rather than concentrated in one — and only after the fundamentals in lesson one are in place.

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